The Slovak drinking water brand, Rajec approached us to make a series of films which would stand out amongst all the water brands which claim to be the most pure.
So we came up with the idea to have animals "direct" the spots themselves, thus leaving nature "untouched" by humans. We strapped specially designed GoPro cameras to animals and let them direct and shoot the films themsleves.
Film Director: Simon Wagen
Agency: Leagas Delaney Prague
Role: Concept & Art Direction
*Featured for Advertising on Behance