Cleaning:The New Art Form

The association For a Better Life in Prague asked us to communicate the need to keep the city clean of graffitti… But graffiti is a form of artistic expression. So, in order to communicate our message in a non confrontational way, we decided to take the funny way by creating the "street cleaning", a cool, interesting and hip art form done by the most passionate artists. Credits: Advertising Agency: Lowe Prague, Czech Republic Executive Creative Director: Julio Wallovits Art Director: Ian Adams Copywriters: Julio Wallovits Film Director: Matthieu Jorrot Director of Photography: Jakub Dvorsky Editor: Filip Malasek Music Composer: Karel Havlicek Production: Paulo Da Costa / Target Pictures

There were two versions made, the first one was more of a music video style, while the second piece is accompanied by a voice over for a more advertising-style. 
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