The association For a Better Life in Prague asked us to communicate the need to keep the city clean of graffitti… But graffiti is a form of artistic expression. So, in order to communicate our message in a non confrontational way, we decided to take the funny way by creating the "street cleaning", a cool, interesting and hip art form done by the most passionate artists.
Advertising Agency: Lowe Prague, Czech Republic
Executive Creative Director: Julio Wallovits
Art Director: Ian Adams
Copywriters: Julio Wallovits
Film Director: Matthieu Jorrot
Director of Photography: Jakub Dvorsky
Editor: Filip Malasek
Music Composer: Karel Havlicek
Production: Paulo Da Costa / Target Pictures
There were two versions made, the first one was more of a music video style, while the second piece is accompanied by a voice over for a more advertising-style.